Brand Purpose

  • Volvo Cars
    Everything we do starts with people. We understand people.
    We protect what’s important to them and want to make them feel special. We take pride in our role within society and recognise our commitment towards the environment. We innovate to make people’s lives less complicated and more enjoyable. Our human centric focus is what makes us different from all other car companies, and it is at the heart of everything we create. 1)Volvo annual report 2016
    We reinforce our purpose through:

    • Our vision that no one should be seriously injured or killed in a new Volvo car by 2020
    • Our vision to give back approximately 1 week of quality time per year through a new Volvo car by 2025
    • Our commitment to have put 1 million electri ed vehicles on the roads by 2025

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